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Public And Commercial Broadcasting
Essay specific features
Written by:
Jose B
Date added:
April 20, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 710
Was viewed:
5340 times
Rating of current essay:
Essay content:
Therefore by the SABC having a PBS station in each of South Africa’s languages they are catering for the countries cultural and language diversity. (Banda, 2008)
To further discuss funding, audience and programming in the PBS arena, the example of Lotus FM (an SABC owned PBS radio station) shall be used...
displayed 300 characters
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With regard to the funding requirements of Lotus FM the SABC makes use of both advertising and licensing revenue (Alexander, 2008). From this it is eminent that programming is not controlled or coerced by advertisers as advertising revenue is not the only form of revenue. As a public broadcaster, Lotus FM has to adhere to certain strict requirements, as set out in its license conditions by the Independent Communications Authority of South Africa...
displayed 300 characters
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