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Essay

Public Relations

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Erna R

 

Date added:

February 17, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2720

 

Was viewed:

360 times

 

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Essay content:

Kodak and AT&T are aware that technology is consistently changing. Competitors are coming out with new products to gain market share everyday. Innovation is the key to survive in this industry. The concept that Kodak and AT&T have developed is a miniature 3 in 1 device that will operate as a phone, a camera, and a video recorder...
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The product will be known as the I-Smart View and will be worn on a wristband similar to a watch. The band is a Swiss Army type, part black leather and part black canvas and is water resistant up to 20mm. Kodak will partner with AT&T to provide current customers and potential customers an opportunity to own a device capable of multiple options...
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