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Essay

Public Relatons Volvo Case Study

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Larry Y

 

Date added:

June 12, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 880

 

Was viewed:

10226 times

 

Rating of current essay:

 
Essay content:

Research of the day-to-day lives of truckers proved a common interest-Super Bowl XXXII. Volvo became the first truck manufacture to advertise during the Super Bowl. Volvo hired Carmicheal Lynch Public Relations and Carmicheal Lynch Advertising to handle the account. Research Research revealed the Super Bowl is the most-watched sports event among trucking professionals...
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More than 60 percent of trucking professionals stop to watch the game. "Smart Business" was identified as the most sought-after factor to re-build the Volvo name. The CLS research team reviewed articles about the trucking industry, the trucking profession, test drove trucks and collected information about Super Bowl advertising and promotions...
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General issues of this essay:
Volvo Bussines Plan-Trucks Case Study (Including SWOT) Southwest Airlines VOLVO AS THE COMPANY CAR VOLVO case Village Volvo Volvo - A Model for Customer Satisfaction Volvo Volvo Volvo Village Volvo Volvo VOLVO Public Relatons Volvo Case Study Volvo The Collectable Classic
 

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