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Essay

RBC bank

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Sandra G

 

Date added:

January 17, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 570

 

Was viewed:

8894 times

 

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Essay content:

"This is our core strategy," he emphasizes. "It's our goal to make each relationship profitable." How is RBC's strategy faring? In 1996, the company was growing revenues at a 10% annual clip, with profits increasing by 10% to 15% annually. "That was respectable for a large, mature organization," says McLaughlin, "but not attention grabbing...
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"Even in today's economy, we're running revenue growth from 10% to 15%, and profit growth in the 25% range," explains McLaughlin. "We absolutely conclude that our CRM strategy is paying us back in spades. It has enabled us to grow both the top of house revenue line, and at the same time achieve huge cost savings...
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