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Essay

Red Bull Marketing

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Janice A

 

Date added:

March 8, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1953

 

Was viewed:

7143 times

 

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Essay content:

Red Bull however, was not always Red Bull; this energy drink originated in Thailand and it was sold under the name “Krating Daeng”. It was transformed into a global brand by Dietrick Mateschitz, an Austrian entrepreneur. Mr. Mateschitz was an international marketing director and in 1982 when he visited Thailand someone handed him a can of “Krating Daeng”, which cured his jet lag...
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After that point, he worked hard to perfect the product and in 1987, Red Bull made its debut in its new form in Asia and Austria. Red Bull is Austrians biggest and most famous export product, just after five years it spread into neighboring countries. Red Bull single-handedly established and lifted the booming energy drink from a base of $12 million to $42 million in 1992...
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General issues of this essay:
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