reebok shoe discussion case

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Written by:

Allen H


Date added:

September 29, 2014








No of pages / words:

5 / 1129


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5014 times


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Observe kids with "Ethnographic Research" were they study kids in their natural play environments. This allows Wild Planet to gain valuable insight into the world of the kids and natural play habits. Wild Planet can then process the information and use this information to best fit the kids and parents opinions on the toys they should produce...
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Wild Planet does not gather research in the conventional way, but go out of their way to collect more accurate information and feedback. Wild Planet goes out and follows kids around in everyday life and visits their homes to gain insight using ethnographic research. Wild Planet also does research on the shopping and buying of toys that kids do when shopping with their parents or by themselves...
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