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Written by:
Clifford H
Date added:
December 26, 2013
Level:
University
Grade:
B
No of pages / words:
26 / 7209
Was viewed:
1061 times
Rating of current essay:
Essay content:
Conclusion 26
E. References 27
A. Introduction
Maximizing long-term profitability comes from maximizing customer equity?firms must maximize the lifetime value of the customer, including revenues, referrals as well as costs of serving the customer. Customer acquisition and retention efforts must be guided by the worth of the customer to the firm...
displayed 300 characters
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Customer acquisition and retention efforts must be guided by the worth of the customer to the firm.
Maytag provides premium service to its premium customers?those who purchase the Neptune line of laundry machines. Neptune customers get a dedicated staff, a separate toll-free number and fast response on service calls...
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