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Essay

Return on investment

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Issue:

Miscellaneous

 

Written by:

Lucy M

 

Date added:

October 26, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2163

 

Was viewed:

4192 times

 

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Essay content:

Return on investment and other financial ratios can provide small business owners and managers with a valuable tool to measure their progress against predetermined internal goals, a certain competitor, or the overall industry. Return on investment is also used by bankers, investors, and business analysts to assess a company's use of resources and financial strength (ROI, n...
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ROI has become one of the most challenging and intriguing issues. Several books have been developed on the topic, and consulting firms have been developed to tackle this critical and important issue. Several issues are driving the increased interest in ROI. Pressure from clients and senior managers to show the return on their investment is probably the most influential driver (Phillips, 2003)...
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