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Essay

Rexona-It Won'T Let You Down.

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Jerome G

 

Date added:

March 31, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1800

 

Was viewed:

1191 times

 

Rating of current essay:

 
Essay content:

Each line features a specific quality sought in deodorants. With Rexona's unique body-responsive technology, which releases extra protection as needed, it’s known that this deodorant ‘won't let you down’. Rexona is now one of the most preferred deodorants in the local market due to its effective and efficient marketing mix strategies...
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One of the major marketing mix strategies is the aggressive promotional mix activities performed by Rexona. Each promotional mix had been undertaken by Rexona in assuring its success in the industry. Rexona did their promotion steps through Advertising, Sales Promotion, Public Relations, Personal Selling and Direct Marketing...
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