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s g cowen case

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Miscellaneous

 

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Rose T

 

Date added:

November 30, 2012

 

Level:

University

 

Grade:

A

 

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See the references at end of this case study for a full citation. ________________________________________ Company Profile Southwest Airlines is the fifth largest airline company in America, operating more than 2,100 flights per day and carrying over 44 million passengers a year to 50 different cities all over the United States...
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Southwest boasts the best on-time record, best baggage handling, and fewest customer complaints in the airline industry and won the industry's Triple Crown award for Best Airline five times in a row from 1992-96. It was founded on a belief that the short-haul passenger ? and especially the business frequent flyer passenger ? was not been adequately served by existing airlines...
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General issues of this essay:
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