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Essay

Sales Promotion Techniques

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Santos P

 

Date added:

March 31, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 628

 

Was viewed:

399 times

 

Rating of current essay:

 
Essay content:

As times change, advertising techniques also change. Sales promotions have evolved into the following classifications: discounts and deals, increasing industry visibility, price based consumer sales promotions and attention getting consumer sales promotions. The marketing team for Target stores do an excellent job of sales promoting through the “discounts and deals” technique...
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Every Tuesday, new DVD releases hit the market. Prices are always similar between the competitions. Target however, focuses on the discount and deals technique. Target offers its consumers a Target exclusive DVD, made only for Target stores. For a few dollars more, the consumer will get a collector’s item DVD with an extra disc, which is exclusive only at Target stores...
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General issues of this essay:
A Communications Framework to Evaluate Sales promotion strategy Consumer evaluations of sales promotion: the effect on brand choice excessive sales promotion and brand equity Microsoft SEMA Trade Shows Sales Promotion Sales Techniques Sales promotion Strategy to increase sales of repertoire brands Werbeartikel als Instrument der Verkaufsforderung (Promotional items and sales promotion) Microsoft Microsoft Sales Promotion Techniques Value Aligning Activities To Obtain Increase In Sales And Productivity Microsoft xp
 

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