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scent of women
Essay specific features
Written by:
Matthew G
Date added:
October 31, 2016
Level:
University
Grade:
A
No of pages / words:
6 / 1442
Was viewed:
8780 times
Rating of current essay:
Essay content:
Sporty women compared to high class conservative women probably do not have the same taste in perfume, as would a teenager compared to a 50-year-old woman. Advertisers must use a variety of tactics to sell women's perfume in order to appeal to the different types and personalities of today's women.
Many perfume ad campaigns nowadays use simple women doing simple things but clearly enjoying it...
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The ad campaign for Clinique's perfume lines is a very good example of this. In the May issue of Teen People, the ad for Clinique's perfume, "Happy," shows a woman wearing a sleeveless turtleneck sweater. Although not clearly shown, the girl seems to have a huge smile on her face but is hidden behind her turtleneck...
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