Semiotic analysis of 3 magazine advertisements

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Issue:

Miscellaneous

 

Written by:

James A

 

Date added:

November 18, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

8 / 2023

 

Was viewed:

2649 times

 

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Essay content:

These ads will be from women's magazines aimed at young, professional women. This paper will argue that advertisements appeal to women through semiotic methods concerned with physical self improvement in an attempt to fit into society's image of the ideal woman, thus utilizing and confirming Barthes' semiotic theory...
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A semiotic analysis of advertisements located in a magazine targeted at women can reveal the use of signs that pray on societal myths which encourage women to strive and fit the status quo of a thin, pretty woman through the use of self-improvement products (Clare, 1998). The first Ad to be analyzed was located in a Cosmopolitan magazine from March 2007 and is for the product Brava which specializes in a natural breast enlargement product...
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