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Essay specific features
Written by:
Richard D
Date added:
January 5, 2014
Level:
College
Grade:
A
No of pages / words:
1 / 123
Was viewed:
10408 times
Rating of current essay:
Essay content:
The presented brand is the company’s controlled communication of its identity through advertisement while the external brand communication refers to the information customers absorb about the company that essentially is uncontrolled by the company. These factors, combined with the customer’s experience, lead to increased brand awareness and brand meaning...
displayed 300 characters
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The presented brand is the company’s controlled communication of its identity through advertisement while the external brand communication refers to the information customers absorb about the company that essentially is uncontrolled by the company. These factors, combined with the customer’s experience, lead to increased brand awareness and brand meaning...
displayed 300 characters
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