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Silverjet
Essay specific features
Written by:
Peter T
Date added:
May 11, 2014
Level:
University
Grade:
B
No of pages / words:
13 / 3493
Was viewed:
5799 times
Rating of current essay:
Essay content:
Silverjet's strategy is to offer top quality service at low fares while keeping their costs down.
As the aviation industry is growing and becoming increasingly competitive, Silverjet finds it self competing with increasing number of direct and indirect competitors. Silverjet's policy of offering relative low cost pricing holds back competition in an industry that transports 127...
displayed 300 characters
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Silverjet's policy of offering relative low cost pricing holds back competition in an industry that transports 127.4 million passengers each year from the UK alone. Nevertheless, the taxes and fuel prices are constantly growing and airlines face increasing pressures regarding technological innovation and environmental issues...
displayed 300 characters
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