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Situation analysis Hilton Hotels

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Issue:

Miscellaneous

 

Written by:

Mary R

 

Date added:

August 22, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 466

 

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9956 times

 

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Essay content:

That one needs to have an effective sales trend in place to aide in pricing and distribution of a product in any market. Also you can not define demand if there is no appeal for the product by the customer. Team D also learned that there are no certainties in demand forecasting. Demand dictates whether or not a company should place/introduce a product into a new market...
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Each member of team D plans to implement the four P's and good solid research into each of their Marketing Audits. If good sound research is not conducted then team D's forecasting of each market demand will not reflect true market demand sales/numbers. Each team member is going to define and understand each of their markets so that efficient and effective decisions can be made as to current trends/markets...
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