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Social Influence Factors- Cialdini

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Issue:

Miscellaneous

 

Written by:

Wai C

 

Date added:

February 13, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 949

 

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9703 times

 

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Essay content:

It made me believe that marketing and selling is just a series of tricks companies play on consumers. This conclusion made me realize that marketing, and all business transactions for that matter have to do with relationships and the ability of one person to cognitively control their prospective buyer(s) into getting a yes answer...
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On the pro side of things, most of Cialdini's empirical examples were relevant and made me think of instances where I have fallen victim to such practices of compliance. For example, a boy scout came to my family's home and offered his most expensive popcorn and holiday items first for sale. I politely declined, but the boy followed up my denial by offering the cheaper tins of popcorn he had for sale...
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General issues of this essay:
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