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Squirt Product Strategies
Essay specific features
Written by:
Cynthia G
Date added:
August 29, 2011
Level:
University
Grade:
B
No of pages / words:
2 / 421
Was viewed:
4564 times
Rating of current essay:
Essay content:
At this age individuals are on-the-go and need a refreshing soft drink. With Squirt’s bold flavor it gives off an intense image. There is also a new Squirt energy drink that enhances that image even more.
Packaging
Logo
Slogans
“Squirt your thirst” (you can’t beat the original)
“Squirt, a more intense way to quench your thirst”
“Let the grapefruit take hold of you”
“Sour and Sweet? It can’t be beat”
Line Strategies
• Release Ruby Red Squirt to all areas of the US...
displayed 300 characters
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There is also a new Squirt energy drink that enhances that image even more.
Packaging
Logo
Slogans
“Squirt your thirst” (you can’t beat the original)
“Squirt, a more intense way to quench your thirst”
“Let the grapefruit take hold of you”
“Sour and Sweet? It can’t be beat”
Line Strategies
• Release Ruby Red Squirt to all areas of the US...
displayed 300 characters
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