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Star Wars and its Buzz Marketing Campaign
Essay specific features
Written by:
Betty B
Date added:
March 8, 2016
Level:
University
Grade:
A
No of pages / words:
11 / 2839
Was viewed:
3698 times
Rating of current essay:
Essay content:
Word-of-mouth and buzz marketing can often be related in many ways because they are both a technique of viral marketing. According to WhatIs.com: "viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect...
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For example, spoken communication, and web dialogue such as blogs, message boards, and emails can be considered forms of word of mouth advertising. New movies that are about to be exposed to the market often use this type of promotion and advertising. This strategy may consist of specialized movie screenings to specific crowds in order to get the word-of-mouth recommendations started...
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