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Starbucks
Essay specific features
Written by:
Robert L
Date added:
August 25, 2013
Level:
University
Grade:
A
No of pages / words:
2 / 373
Was viewed:
5245 times
Rating of current essay:
Essay content:
In 2000, Schultz assumed role of chairman and chief global strategist.
WEAKNESSES:
· Low presence in third largest coffee market, Japan and Asia.
· Limited (currently increasing) channels of distribution.
OPPORTUNITIES:
· Schultz sees opportunity to make coffee/espresso bar available to everyone: (i...
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SWOT
STRENGTHS:
· 2000 marked 5th consecutive year of sales increase.
· Low long-term debt to equity ratio of 0.01, company has good financial standing.
· 1993, Opens second roasting plant in Kent, Washington in order to maintain on-time production and delivery, then in 1995 opened state of the art roasting facility in York, Pennsylvania...
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