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Essay

Starbucks

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Issue:

Miscellaneous

 

Written by:

Barbara C

 

Date added:

January 30, 2017

 

Level:

University

 

Grade:

C

 

No of pages / words:

5 / 1280

 

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9833 times

 

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Essay content:

First, consumers adopted a healthier lifestyle that led North Americans to replace alcohol with coffee. Next, coffee bars offered a place where people could meet and specialty coffee became an affordable luxury. Lastly, consumers were becoming more knowledgeable about coffee. Currently, Starbucks is the leading player in specialty coffee...
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They have more locations than any other coffee shops nationwide. Starbucks has built strong relationships with suppliers and real estate agents to meet the demand that they have. While saturating the domestic market, Starbucks has also succeeded in the international market as well. With well educated and trained employees, a variety of products, high brand equity, and partnerships with other companies, Starbucks is doing very well for themselves and right now the sky is the limit...
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