Conclusion.
1) Culture---how have attitudes towards business in general, the industry, and the organization changed? Have attitudes toward environmental protection had either a positive or negative impact on the organization or brand? What other cultural phenomena had an impact? What adjustments have been made? Have they succeeded? What additional adjustments are being contemplated? Why?
2) Customers----how do customers view the organization or brand? How do they view the competition? Has the purchasing process changed? Is there a clear understanding of customer wants and needs? Are there different market segments? Are there emerging market segments? What adjustments have been made? Have they succeeded? What other changes are being contemplated? Why?
3) Competition---who are the companies or brands with which the organizationor brand competes? What are their sales and market share trends? How do their approaches to the market differ from the organizations, and from each other? Are there any specific strengths that are major threats? What adjustments have been made? Have they succeeded? What other changes are being contemplated? Why?
About Starbucks
Starbucks is a large multinational chain of coffee shops with corporate headquarters in Seattle, Washington... displayed 300 characters
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The company was in part named after Starbuck, a character in Moby Dick, and its insignia is a stylized cartoon siren. It is more popular among youth. Besides coffee it also serves other drinks, both hot and cold, and pastries. The company has 130,000 employees worldwide at 11,377 stores in 37 countries and plans to grow to 30,000 stores globally... displayed 300 characters
