Subway

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Issue:

Miscellaneous

 

Written by:

Teresa P

 

Date added:

January 17, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 498

 

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10131 times

 

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Mcdonalds quote. The claustrophobic conditions have cut the industry's sales-growth rate in half over the past decade and left chains struggling to find spots for new stores chainopenings 10/03 Swot Point of leverage Competition Mcdonalds Burger king Wendys Kfc Strategic response Build a value proposition to resonate with the masses Marketing campaign that started in jan 00...
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jared fogle and eat fresh. -Subway has "really tweaked the menu, adding a line of gourmet sandwiches, including seven subs with six grams of fat or less," said Winograd, also citing a new Italian-influenced store design package being installed in the chain's new remodeling program. "The Tuscany decor interior is playing on the fresh appeal; overall we're trying to redefine ourselves as fast-casual...
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