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Super Bowl Commercials
Essay specific features
Written by:
Johnny R
Date added:
December 11, 2015
Level:
University
Grade:
A
No of pages / words:
3 / 803
Was viewed:
330 times
Rating of current essay:
Essay content:
Chevy put out a call to college students from coast to coast to design a spot to target the younger audience to help sale their new line of low price, SUV/Car, called Crossovers. The Crossover line features four new models, the Chevy HHR, Chevy Cobalt, Chevy Equinox and Chevy Aveo. The students were ask to be smart, simple and come with a breakthrough idea in order to stand out and have the opportunity to win this competition...
displayed 300 characters
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The students were ask to be smart, simple and come with a breakthrough idea in order to stand out and have the opportunity to win this competition. Being that so many people would be watching the Super Bowl, Chevy wanted to take a risk with a new breakthrough advertisement. "Chevy wanted to learn what resonates with the younger buyer, and this competition gave us an opportunity to do that...
displayed 300 characters
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