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taking sides-citigroup
Essay specific features
Written by:
David D
Date added:
December 8, 2015
Level:
University
Grade:
A
No of pages / words:
3 / 692
Was viewed:
6923 times
Rating of current essay:
Essay content:
This paper will discuss both sides whether Citigroup displayed adaptability or not. The arguments claiming Citigroup did display adaptability are presented first. The other side will then be presented. This paper will be concluded with the decision of the stronger argument.
Adaptability
Citigroup had minor problems adapting to the Chinese business process due to its experience in these markets...
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Citigroup had originally entered the Chinese market in 1902 and in 2002 marked its centenary. In the 1930s, Citibank was one of the country's major foreign banks. Citigroup operated 14 branches in nine cities but the communist takeover forced the closure of all of Citigroup’s branches. Citigroup went back in 1984 and began the process of apply for licenses...
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