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TAMBRANDS
Essay specific features
Written by:
Randy M
Date added:
June 7, 2013
Level:
University
Grade:
A
No of pages / words:
4 / 1042
Was viewed:
3452 times
Rating of current essay:
Essay content:
At the same time, it's difficult to get new users as already 70% of Women in the North America already use Tampons. This indicated a need to expand globally; upon research Tambrands officials viewed the global market as a huge opportunity as only 100 million out of the worlds 1.7 billion women use tampons...
displayed 300 characters
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This would help them figure out; in what part of the world the women are most resistant to using this product and in what part of the world our women increasing their use of tampons.
In cluster 1 (United States, Europe and Australia), a large portion of the women already use tampons and have enough product knowledge, however other issues sprung up here such as is it safe to go swimming with a tampon, can women go to bed with a tampon, Hygiene questions associated with it etc...
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