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Essay

The 4 Ps and 4 Cs

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Deborah B

 

Date added:

December 19, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 395

 

Was viewed:

3576 times

 

Rating of current essay:

 
Essay content:

He convincingly argued that the seller's paradigm of the four Ps ? product, price, place and promotion ? should become the four Cs of a buyer's or customer's mix as propounded by Robert Lauterborn (1990) in an interview with Mazur (1991?2). Kotler's name is truly synonymous with marketing. The fact that just about every student and practitioner of marketing has studied and benefited from his work is a testament to his contribution to marketing thinking and practice...
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He convincingly argued that the seller's paradigm of the four Ps ? product, price, place and promotion ? should become the four Cs of a buyer's or customer's mix as propounded by Robert Lauterborn (1990) in an interview with Mazur (1991?2). Kotler's name is truly synonymous with marketing. The fact that just about every student and practitioner of marketing has studied and benefited from his work is a testament to his contribution to marketing thinking and practice...
displayed 300 characters

General issues of this essay:
customer service The Customer Comes Second A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Customer Contact Customer Needs Customer Satisfaction Customer Satisfaction Customer Satisfaction Customer force Customer customer behaviour customer satisfaction MANAGERIAL AND CUSTOMER COSTS OF PRICE ADJUSTMENT: Customer Arbitrator Customer Loyalty
 

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