Order
 

1(888) 302 2271 1(877) 741 7256

Essay

The 4 Ps and 4 Cs

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Deborah B

 

Date added:

December 19, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 395

 

Was viewed:

3584 times

 

Rating of current essay:

 
Essay content:

He convincingly argued that the seller's paradigm of the four Ps ? product, price, place and promotion ? should become the four Cs of a buyer's or customer's mix as propounded by Robert Lauterborn (1990) in an interview with Mazur (1991?2). Kotler's name is truly synonymous with marketing. The fact that just about every student and practitioner of marketing has studied and benefited from his work is a testament to his contribution to marketing thinking and practice...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

He convincingly argued that the seller's paradigm of the four Ps ? product, price, place and promotion ? should become the four Cs of a buyer's or customer's mix as propounded by Robert Lauterborn (1990) in an interview with Mazur (1991?2). Kotler's name is truly synonymous with marketing. The fact that just about every student and practitioner of marketing has studied and benefited from his work is a testament to his contribution to marketing thinking and practice...
displayed 300 characters

General issues of this essay:
customer service The Customer Comes Second A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Customer Contact Customer Needs Customer Satisfaction Customer Satisfaction Customer Satisfaction Customer force Customer customer behaviour customer satisfaction MANAGERIAL AND CUSTOMER COSTS OF PRICE ADJUSTMENT: Customer Arbitrator Customer Loyalty
 

Related essays:

x
Services