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The 5 Stages of Making a Purchase Decision

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Issue:

Miscellaneous

 

Written by:

Autumn C

 

Date added:

May 31, 2015

 

Level:

University

 

Grade:

 

No of pages / words:

8 / 2062

 

Was viewed:

832 times

 

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Essay content:

His decision to purchase a new camera would be motivated by his interest in photography, and he would be likely to value image quality. 2) Work-related As an executive, Zac's job scope is very likely to include writing reports or giving presentations. Hence, his decision might be triggered by the desire to increase the quality of his work produced through the use of digital photographs...
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Hence, his decision might be triggered by the desire to increase the quality of his work produced through the use of digital photographs. Thus, he would want to have a user-friendly camera and accompanying software. 3) Status Being young, Zac is likely to be influenced by his peers or the mass media in the form of advertisements when buying luxury goods including electronic goods like digital cameras...
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