The Battle of the Bags

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Issue:

Miscellaneous

 

Written by:

Anne P

 

Date added:

June 15, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1024

 

Was viewed:

7770 times

 

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Essay content:

This would prove to be difficult to achieve from the bureaucracy oriented management standpoint the company had at this time. In order for the specific markets to be recognized, the decisions had to be made closer to the customer. Discussion: In 1930, Herman Lay, the original founder of what is now Frito-Lay, had his hand on all steps of manufacturing, packaging, sales and delivery of his potato chips...
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He knew every detail of the business, and knew what people in the market wanted. As his market grew, and Mr. Lay took on partners, he began to lose touch with the individual regional markets as his customers became too numerous. Mr. Michael Jordan, former chairman of Frito-Lay, understood that in order to stay in competition with smaller regional competition, decision making power and responsibility would have to be delegated further down within the organization...
displayed 300 characters

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