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The Chinese brewing industry

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Melissa J

 

Date added:

August 3, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 580

 

Was viewed:

5934 times

 

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Essay content:

However, as China increasingly opened up to Western practices of business and loosened some of its control, the industry moved towards more consolidation and more intense competition. Five Star Beer is one of the oldest breweries in China, with a history dating back to 1915. Before the 1990s, Five Star enjoyed a strong market position due to the company's status as a state enterprise giving it special privileges such as exclusivity as supplier to all State banquets...
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Before the 1990s, Five Star enjoyed a strong market position due to the company's status as a state enterprise giving it special privileges such as exclusivity as supplier to all State banquets. However, in the early 1990s, Five Star's market position began to decline due to increased competition. In addition, Five Star Beer was faced with deterioration of the quality of Five Star Beer products...
displayed 300 characters

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