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The Effects of Advretising and Media on Society
Essay specific features


Written by:
Mary V
Date added:
April 15, 2011
Level:
University
Grade:
A
No of pages / words:
7 / 1817
Was viewed:
8303 times
Rating of current essay:
Essay content:
Consumer minds' can be changed,
opinions molded.
Images of men influence the gender role attitudes that men express soon after
exposure to the images. "Men view magazine advertisements containing images of
men that varied in terms of how traditionally masculine versus neutral they were
and whether the models were the same age or much older than the viewers...
displayed 300 characters
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Men who
had initially been less traditional espoused more traditional attitudes than any
other group after exposure to traditionally masculine models, although they
continued to approve relatively nontraditional views after exposure to neutral
models." This suggests that nontraditional men's gender role attitudes may be
rather unstable and susceptible to momentary influences such as those found in
advertising...
displayed 300 characters
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