The Involvement of Mass Media in Political Campaigns

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Issue:

Miscellaneous

 

Written by:

Joseph S

 

Date added:

August 3, 2014

 

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Grade:

C

 

No of pages / words:

5 / 1181

 

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4873 times

 

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For voters, making a wrong decision during an election can sometimes have serious consequences. However, not all advertising has an adverse effect on elections. Some advertisements can become very useful to the voters by telling them about the candidates and informing them about what is at stake during the election (Just, 1990)...
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The media creates the image of many candidates. The impression a candidate gives can assist voters on forming an opinion about that politician. A study was done on the 1976 Presidential election between Gerald Ford and Jimmy Carter. The results of the study showed that voter's original impression of Jimmy Carter helped them decide whom they would be voting for...
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