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The Sheraton
Essay specific features
Written by:
Rodney S
Date added:
December 8, 2016
Level:
University
Grade:
A
No of pages / words:
4 / 982
Was viewed:
5360 times
Rating of current essay:
Essay content:
"The Cheesecake Restaurant concept strives to provide a distinctive, high quality dining experience at moderate prices by offering an extensive, creative and evolving menu in an upscale, high-energy casual setting with efficient, attentive and friendly service" (Overton, Deitchle, 3).
In 1972 the founding family, Oscar and Evelyn Overton, opened a wholesale cheesecake bakery located in North Hollywood...
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Using Evelyn's recipes Oscar literally sold accounts door-to-door distributing to local restaurants. During 1975, having outgrown the small shop and move to a facility in Woodland Hills, CA, with their son, David, joined as a fulltime employee (Cheesecake Factory Inc.). David Overton, currently CEO, was the entrepreneur behind the first full service restaurant...
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