The "Sunny Side of Truth": The Hidden Truth

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Issue:

Miscellaneous

 

Written by:

Wendy M

 

Date added:

December 5, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1263

 

Was viewed:

4820 times

 

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After this revelation of hidden secrets the truth geared its new campaign towards preventing youth smokers. The fact that “There are 4.8 million deaths worldwide from smoking each year” became one of the campaigns primary motives(“The Sunny…”). The campaign’s main goal is not to tell people which decision to make, but to “arm [people] with all the right facts” so that it is apparent what the smarter choice would be in relation to smoking tobacco (“The Sunny…”)...
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In order to gear their information towards the youth, the “Sunny Side of Truth” uses catchy songs, mystical cartoon characters, and sarcastic actors and actresses. An example includes their wacky commercial called the “Magical Amount” which makes a satirical statement about the claims one of the Big Tobacco agencies said about manipulating nicotine levels so that it will not affect its users(“The Sunny…”)...
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