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To what extent can we blame advertising for an anxious ?social self' which constantly scrutinises its own appearance and behaviour and that of others?
Essay specific features
Written by:
Denise J
Date added:
October 10, 2015
Level:
University
Grade:
A
No of pages / words:
10 / 2579
Was viewed:
410 times
Rating of current essay:
Essay content:
In the first part of this essay I will discuss these three main areas and their relationships with each other. Having done this I will then hopefully come to a clear and concise conclusion as to the effects advertising has on the social self.
Self-Concept and the social self:
Self ? concept can be broadly defined as the view we have of ourselves...
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There are many sub-categories of the self-concept (e.g. the actual self, ideal self) one of these being the social self which is the primary concern of this assignment.
There has been a considerable amount of research carried out around the idea of the social self emanating from about 1960's onwards, this research has mainly been in the search for a better understanding on the subject of consumer behaviour and hence consumption...
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