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Essay

Ujla Washing powder

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Barry D

 

Date added:

September 14, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2052

 

Was viewed:

8717 times

 

Rating of current essay:

 
Essay content:

The brand transcends the specific dynamic of any particular product category, which is best captured in its above mission statement - a statement of sustained innovation, an unceasing effort to deliver better value to consumers, through better product quality. Ujla is a name that will be instantly recognized as a true Indian brand, which will take on mighty multinationals and rewrite the marketing rules to win the heart of princess, i...
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the consumer. India is one of the largest consumer economies, with a burgeoning middle class pie. In such a widespread, diverse marketplace, Ujla will aptly concentrate all its efforts towards creating and building a strong consumer preference towards its ‘value-for-money’ product. Currently the domestic detergent market has only a premium segment, with very few players and is dominated by Multi National Companies We plan to sell an innovative, quality product – with an indigenous process, packaging and low-profiled marketing, which will change the habit of Indian housewives’ for washing their clothes...
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