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unilever spotlight

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Issue:

Miscellaneous

 

Written by:

Thomas G

 

Date added:

February 28, 2016

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 236

 

Was viewed:

2090 times

 

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Essay content:

The marketing strategy for the American Girl-branded shampoos and cosmetics, to be launched next month according to USA Today, builds upon Dove's 'campaign for real beauty' commercials that have appeared in recent months. In Dove's campaign, advertisements for skin firming products featured women of varying ages and with various body types looking happy with their bodies...
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These ads suggested that there is more than one kind of beauty. Indeed, this broader definition of beauty is essential for the success of this type of marketing, as it still needs to suggest that the product advertised will enhance consumers' current appearance. The 'real beauty' campaign risks facing accusations that it is giving out a mixed message, telling girls both to celebrate themselves as they are while suggesting that , by using the products, they can also improve their appearance...
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