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value added dealers (auto)
Essay specific features
Written by:
Teresa O
Date added:
November 2, 2016
Level:
University
Grade:
A
No of pages / words:
3 / 590
Was viewed:
2847 times
Rating of current essay:
Essay content:
There are multiple examples of turning dealers from sales forces to a value added process even before the car is sold.
Lexus originated their dealer experience to provide something beyond what anyone else had. It started by sales staff training that was regulated by the manufactory and a strict policy on warranty service...
displayed 300 characters
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It started by sales staff training that was regulated by the manufactory and a strict policy on warranty service. They followed up with constant surveys of customers that is the standard today in the industry. They also created a dealership that felt more like Nordstrom's than a Wal-Mart. The result is people began to expect quality for the service of Lexus...
displayed 300 characters
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