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Essay

value added dealers (auto)

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Teresa O

 

Date added:

November 2, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 590

 

Was viewed:

2860 times

 

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Essay content:

There are multiple examples of turning dealers from sales forces to a value added process even before the car is sold. Lexus originated their dealer experience to provide something beyond what anyone else had. It started by sales staff training that was regulated by the manufactory and a strict policy on warranty service...
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It started by sales staff training that was regulated by the manufactory and a strict policy on warranty service. They followed up with constant surveys of customers that is the standard today in the industry. They also created a dealership that felt more like Nordstrom's than a Wal-Mart. The result is people began to expect quality for the service of Lexus...
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