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Web Advertising
Essay specific features
Written by:
Kevin R
Date added:
June 23, 2015
Level:
University
Grade:
A
No of pages / words:
22 / 6034
Was viewed:
6784 times
Rating of current essay:
Essay content:
However, this may not prove to be a disadvantage as the uncertain nature of Web advertising may make a policy of 'watching and learning' most viable. What implications will this new technology have for marketing? What is the nature of Web advertising? How can a business use the medium effectively ? Where is all this going ? These questions appear to be most pertinent in the process of understanding interact ive marketing on the Internet...
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The qualified opinion of John Matthee, a Web site designer employed by Adept Internet (an Internet service provider), was sought in accumulation of a large sum of the following data. This seems appropriate as the novelty of Web advertising at this stage h as led to generral lack of academic data in the practicalities of advertising via this medium...
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