Web Advertising

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Kevin R

 

Date added:

June 23, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

22 / 6034

 

Was viewed:

6784 times

 

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Essay content:

However, this may not prove to be a disadvantage as the uncertain nature of Web advertising may make a policy of 'watching and learning' most viable. What implications will this new technology have for marketing? What is the nature of Web advertising? How can a business use the medium effectively ? Where is all this going ? These questions appear to be most pertinent in the process of understanding interact ive marketing on the Internet...
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The qualified opinion of John Matthee, a Web site designer employed by Adept Internet (an Internet service provider), was sought in accumulation of a large sum of the following data. This seems appropriate as the novelty of Web advertising at this stage h as led to generral lack of academic data in the practicalities of advertising via this medium...
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