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What are the advantages of Print advertising in India
Essay specific features
Written by:
Claude R
Date added:
July 31, 2013
Level:
University
Grade:
A
No of pages / words:
7 / 1826
Was viewed:
8177 times
Rating of current essay:
Essay content:
In general the advantages of print advertising are the following:-
? Provides more and detailed information. For example, people who cannot afford a TV or no time rely on newspapers for accurate news and therefore advertisements can easily reach to these audiences.
? The availability of the message is unlimited in terms of time...
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For example, basketball shoes advertised in a sports magazine to reach to the "athletic" audience.
? Easy to reach to a mass audience. For example, a product that has just been introduced into the market looking to set a foundation in the market. In India, newly opened IB curriculum Ganga International School has advertised to reach the mass audience in India mainly through newspapers and magazines like Today...
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