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Essay

Why To Advertise On Radio?

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Cody S

 

Date added:

August 13, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 292

 

Was viewed:

4659 times

 

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Essay content:

Newspaper readership is way down. • Radio commercials touch everybody - Guess what --- 95% of all consumers listen at home, at work and in their cars. When to use radio advertising: • When u want to breath new life into an old brand • When u need to trim the budget and increase the sales Which radio station: Larger stations cost more, in the same way that larger print publications do...
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Unlike print advertising where repetition has a diminishing effect, radio advertising has the opposite effect with response rates building over time. There are two distinct components to an advertising campaign. • The creative – your ad. The message you broadcast to listeners about your product or service...
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