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Essay

Zipcar

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Goldie S

 

Date added:

January 21, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 459

 

Was viewed:

3213 times

 

Rating of current essay:

 
Essay content:

One of the solutions to acquiring the up front investment costs is to have someone on the team that has respectable experience in the field in which you are trying to launch. Chase took this advice and hired a prestigious individual. The pro of doing this is that investors immediately have more confidence in the product/launch...
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The pro of doing this is that investors immediately have more confidence in the product/launch. Unfortunately, Chase saw firsthand what the cons of using this technique are ? mismatch of skillset to the industry/launch, leadership skills become questioned, etc. Another challenge for this concept is forecasting the awareness, the trial, the availability, and the repeat consumers for the product...
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