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An evaluation of the effects of a global advertising campaign

Essay specific features

 

Issue:

Music and Movies

 

Written by:

Roberta M

 

Date added:

May 23, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

8 / 2012

 

Was viewed:

3349 times

 

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Essay content:

These channels are major tools that we use and see in everyday life. Nevertheless, not many products will be successful, nor become remembrance for everyone. However, PEPSI advertisings are different. This is because most of their customers have brand loyalty which probably the key to the company success...
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Hence, this report will evaluate the effects of a global advertising campaign of PEPSI Company that has made PEPSI to become one of the most successful brands in the world. History of Pepsi advertising There are many advertisings campaign of Pepsi which have been achieved and be successful. For example, in 1995, “Nothing Else Is a Pepsi” advertising campaign was a campaign which had the highest popularity ratings and won at the prestigious Cannes Advertising Festival...
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