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Issue:

Music and Movies

 

Written by:

Annie B

 

Date added:

January 5, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1120

 

Was viewed:

9484 times

 

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Essay content:

It was planned that L'Oreal would gain share and well establish its brand Plenitude. Despite careful planning, L'Oreal failed to meet profit targets 8 years after the US introduction of Plenitude due in past to Ponds' price strategy and Oil of Olay maintaining its leadership amongst other issues (see answer to question 2)...
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In the US, 14 SKU's were introduced at the same time with complicated technology terms written all over the carton and package to convey to the mass consumer that technology was their competitive advantage. Amongst other reasons, I state in question 2 that are complementary to this answer, it should be mentioned that general cultural background is important and should always be taken into consideration when a local initiative seems to have good potential for geographic expansion...
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