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BMW Films
Essay specific features
Written by:
Cynthia R
Date added:
August 2, 2013
Level:
University
Grade:
A
No of pages / words:
7 / 1711
Was viewed:
8168 times
Rating of current essay:
Essay content:
BMW is a producer of automobile, and not films. BMW should consider how to refocus the attention of the public on its brand promise and message.
2 Analysis of Problem
BMW is one of the leading automobile maker in the world. The short films used to promote its image as an innovator are very successful, and the buzz around them is good for the company and brand image...
displayed 300 characters
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BMW should consider how to refocus the attention of the public on its brand promise and message.
2 Analysis of Problem
BMW is one of the leading automobile maker in the world. The short films used to promote its image as an innovator are very successful, and the buzz around them is good for the company and brand image...
displayed 300 characters
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