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Eskimo Pie Corp
Essay specific features
Written by:
Edward K
Date added:
December 13, 2012
Level:
University
Grade:
A
No of pages / words:
3 / 592
Was viewed:
3782 times
Rating of current essay:
Essay content:
First, I think that Eskimo Pie's market share and market presence commands a higher price than what Goldman estimated. The case mentioned that at least one of Eskimo's products was in 98% of grocery stores across the US, and that has huge implications in estimating Eskimo's worth. Also, the case said that Eskimo Pie was 3rd in terms of market share with 5...
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Also, the case said that Eskimo Pie was 3rd in terms of market share with 5.3%. Popsicle had the most of the market with 7.6% market share, and Klondike was second with 5.4%. As we can see, these two factors would give any company a big edge in the frozen novelty industry, which in my mind commands a higher premium...
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