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Essay

Media Leadership Style Analysis of Michael Eisner

Essay specific features

 

Issue:

Music and Movies

 

Written by:

Margaret M

 

Date added:

September 15, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1879

 

Was viewed:

5645 times

 

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Essay content:

Eisner helped revamp Disney’s theme parks as well as rejuvenating their movie studio. In the process, Eisner helped “make Disney into a television powerhouse, climaxing those efforts with the takeover of Capital Cities-ABC…yet when Michael Eisner assumed leadership of the company, Disney was in trouble...
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It was Eisner and his staff who turned the ailing theme park company into a media powerhouse” (Gomery, 1995). Eisner moved over to Disney from Paramount taking along with him Jeffery Katzenberg to make motion pictures under two new brand names: Touchstone Pictures and Hollywood Pictures. Eisner and Katzenberg worked well together until 1994 when they got into a dispute over a promised promotion as well as litigation involving a breach of contract lawsuit where Disney owed Katzenberg around $250 million...
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