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Essay

Mtv

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Issue:

Music and Movies

 

Written by:

Michael B

 

Date added:

November 25, 2010

 

Level:

 

Grade:

B

 

No of pages / words:

4 / 1052

 

Was viewed:

9439 times

 

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Essay content:

The company itself only received a small percentage of American viewership when it first aired and it seemed to snowball from word of mouth in the first few months. The station targeted young adults as their audience and the cutting edge way of marketing appealed to their taste. MTV became not only a new way to market the past, present and future musical material, it was at the same time promoting the up-and-coming artists, reality TV and adult animation...
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MTV became not only a new way to market the past, present and future musical material, it was at the same time promoting the up-and-coming artists, reality TV and adult animation. Not only that, it also became a very powerful cultural and political force, bringing minorities into the spotlight of the musical industry and by the same token, encouraging young viewers of age to participate actively in elections...
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