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Written by:

Joanna R


Date added:

January 14, 2013







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2 / 506


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It is useful at this point in time since a lot of research with multiple conflicting outcomes has been conducted. It is considered as more Systematic, explicit, exhaustive than qualitative reviews. Theoretical Background Festinger?s social comparison theory (1954) People evaluate themselves through comparisons and are more likely to compare themselves with those who are somehow similar...
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Researchers suggest that this can have an negative effect and end in body dissatisfaction which then leads to sadness, discouragement and depression Gerbner?s cultivation theory (1960s) The more TV a person watches, the more that person will believe that TV is reality. As a consequence thin images in the media make people believe this is the reality and average...
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