Also, the company faces its own internal battles, as attracting new quality employees is becoming more and more of an issue.
Strengths The company has already established a strong presence in communities it serves The Enterprise brand is becoming more and more recognizable and is on its way to becoming the default rental place Its percentage-of-profit compensation plan keep employees motivated as they deliver outstanding service The accelerated promotion-from-within opportunities attract top-notch employees, and managers
Weaknesses The company is under-diversified offering services only to “home-city” clients Inability to attract quality recruits Low emphasis on advertising compared to competitors
Opportunities Potential expansion into the “leisure” market Business rental is a growing segment for Enterprise Further diversification aside from picking clients up will help maintain and increase market-share Opening up branches near airports
Threats Other firms penetrating the “home-city” market Its main distribution channels (insurance companies and repair shops) switching over to competitors Enterprise will have low employee retention rates in a down market, since a large portion of the compensation is performance-based
Consumer Analysis
As most success stories, Enterprise Rent-a-Car has successfully grown since 1962 by closely following the philosophies of the founder... displayed 300 characters
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Jack Taylor believed that being consumer oriented was of great importance to success. As opposed to most of its competitors, Enterprise sells more than just a service, it brings an experience.
So far the company has rigorously followed a Market Development strategy, as it has pushed for an existing product (car-rentals) in a new market (home-city)... displayed 300 characters
